The Baltic Sea is one of the most polluted seas in the world. It needs urgent, concrete action on multiple levels and time is running out. We need to change the course now. The fact is that we only have one sea and that sea is in danger, but if we combine our efforts we can save it.

To mark the 75th anniversary of the Moomins Moomin Characters Ltd is launching the #OURSEA campaign in collaboration with the John Nurminen Foundation to help raise funds to save the Baltic Sea and its vibrant culture.

The John Nurminen Foundation’s measures to protect the Baltic Sea have been extremely successful. Thanks to their efforts and co-operation across the Baltic Sea, the annual eutrophying phosphorus load of the Gulf of Finland has been reduced by as much as 75%. This is a world record in marine protection!

Help the Moomins and the John Nurminen Foundation save #OURSEA