LAKRIDS

FALL IN LOVE WITH LIQUORICE

Johan Bülow always knew he wanted to create something special. After throwing his passion into liquorice, he did just that.

After learning his craft the hard way, he opened his first shop in Svaneke, Denmark, in July 2007. The idea was to cook the liquorice in the shop, making sure that you could smell it in a radius of 100 meters. It worked. After two hours, last customer even bought the sample bowl on the counter.

More than 10 years on, Lakrids is only just getting started with its vision of spreading the love around the globe, using the whole spectrum of flavours that can be achieved when using liquorice as a spice.